Enterprise and Workforce
Development for Stability
Aayenda Jewelry, a project of Future Brilliance, creates beautiful contemporary jewelry with distinct Afghan artistry to foster economic stability and empowerment for hundreds of local artisans, especially women.
Our purpose is to create beautiful jewelry. Our jewelry has a beautiful purpose. Our vision is a world of empowered young women supporting one another creatively.
Aayenda Jewelry is hand-crafted in Afghanistan by members of the Aayenda Jewelry Co-Operative. So far, work has been generated for over 1200 artisans (including 300 war widows) and over 30 skilled Afghan jewelers and gem cutters, trained to international standards by Future Brilliance Afghanistan Organisation (FBAO).
The Aayenda customer is a Millennial woman who seeks to express herself creatively with unique jewelry designs. She has a social conscience and enjoys supporting purpose-driven companies that she knows are making the world a better place. For the Millennial woman who is both fashion and socially conscious, Aayenda creates beautiful hand-crafted designer jewelry that empowers women in Afghanistan with careers and opportunity.
The Aayenda customer is stylish, idealistic, enterprising & proud. She can be found shopping for product with purpose this Holiday at Fred Segal in Los Angeles (Nina@FredSegal), Donna Karan’s iconic fair-trade store in New York, Urban Zen and online at:
We are immensely grateful to our donors, sponsors and partners for helping us equip young women and men in Afghanistan with the tools to succeed in today’s interconnected and competitive world. There are many ways you can get involved, for instance, hosting a trunk show for Aayenda Jewelry, or introducing us to prospective funding partners. If you would like to make a donation to support Future Brilliance’s work this Holiday, please click here:
The ground-breaking work of Future Brilliance and its social enterprise, Aayenda Jewelry, has been profiled on TV and radio, in magazines, and newspapers, internationally, including BBCTV, Mail on Sunday, and Rapaport, the world’s leading jewelry trade magazine. Read more
We are excited to announce that Aayenda Jewelry will adorn the supermodel and actress, Alessandra Ambrosio, on the front cover of Cosmopolitan Magazine (US), in January 2016. Watch this space!